QUALITY BEYOND EXPECTATIONS
Alberta 38 was created to move beyond the traditional paradigms of premium programs in the North American beef market.
Rather than being defined by conventional classifications, it is built on a consistent commitment to delivering exceptional eating quality and performance. By stepping outside rigid categories that can distort the true perception of quality, Alberta 38 offers a clear, objective, and highly competitive value proposition to customers.
Cattle from Davis Ranch, JBS Canada supplier
Authenticy & Excellence
The name Alberta 38 carries a powerful story. It combines the name of the province of Alberta, renowned for its excellence in cattle production, with the number 38, our state-of-the-art processing facility, recognized across the industry for its superior quality and craftsmanship. Together, Alberta 38 is more than a brand – it’s a statement of authenticity and excellence.
Only the best cattle: Hand-selected by JBS verified buyers, NO DAIRY genetics allowed. JBS representatives rigorously hand-select cattle based on strict quality standards – optimal frame and conformation, superior beef genetics with zero dairy influence, and ideal fat distribution for premium-marbling beef.
Strong & Transparent Supply Chain
We partner with top-tier cattle suppliers who follow best-in-class livestock practices and meet the strict requirements of the Alberta 38 Premium Beef programme.
To maintain these standards:
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Feedlots are audited twice per year by the JBS cattle procurement team
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Suppliers must meet strict programme criteria
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Production is monitored to ensure a consistent and reliable supply
This structured approach strengthens the supply chain and ensures dependable product quality.
